Privacy Policy

Effective date: October 22, 2026

Flash ("the app", "we", "us") is an alarm app published by DIALED DEVELOPMENT PTY LTD. This policy explains what information Flash collects, why, and what you can do about it. Flash is built to keep almost everything on your device — this policy is short because there isn't much to collect. It's also viewable inside the app itself, from Settings → Privacy.

Information we collect

Flash only collects information if you choose to create an account. Creating an account is optional — you can browse the app, and view, edit, and delete alarms and sounds you've already made, without one. An account is only required to create a new alarm.

If you create an account, using Sign in with Apple, Sign in with Google, or a passwordless email link, we collect:

If you use Sign in with Apple's "Hide My Email" option, we only ever see the private relay address Apple generates — never your real one.

Separately, the first time you open Flash, a short onboarding questionnaire asks for your first name and last initial, your age, and a couple of quick questions about your mornings. Those answers are stored only on your device (see "What stays on your device" below) and are never uploaded anywhere, whether or not you go on to create an account.

We do not collect your precise location, contacts, photos, or browsing activity, and Flash contains no advertising. Flash does record basic, pseudonymous information about how the app is used and about subscription purchases, described under “Usage and purchase information” below.

What stays on your device

Your alarms, custom alarm sounds, any video you select to create one, and the answers you give during onboarding (name, age, and morning/wake-up preferences) are stored locally on your device only. They are never uploaded to us or to any server — we simply don't have a copy. If you delete the app or your device, that data is gone unless your device's own backup (e.g. iCloud device backup, managed entirely by Apple) includes it.

How we use your information

The account information above is used only to:

Usage and purchase information is used only to understand how Flash is used, fix problems, and improve the app.

We do not sell, rent, or share your information with third parties for advertising or marketing purposes.

Third-party services

Flash relies on a small number of well-known services to work, each of which processes a narrow slice of information on our behalf:

Usage and purchase information

Flash uses PostHog to understand how the app is used. It records when the app is installed and opened, and a few key actions: finishing onboarding, seeing the subscription screen, starting a subscription, creating or editing an alarm (whether it uses a video, a song or the default sound), stopping or snoozing an alarm, making a sound from a video, and adding a song to your playlist. Along with these, PostHog receives basic technical details such as your device model, iOS version, app version and language, and an approximate country and city worked out from your IP address.

Flash uses RevenueCat to keep records of Unlock Flash subscriptions: which plan was bought, its price, and later renewals, cancellations and refunds.

Both services know you only by your anonymous account identifier (or a random identifier before you sign in), never by your name or email address. Flash does not record your screen, does not use your device's advertising identifier, does not track you across other companies' apps or websites, and does not use this information for advertising. (Apple may independently collect aggregate, anonymized install and usage data as part of operating the App Store — that's governed by Apple's own privacy policy, not this one.)

Notifications

Flash does not send push notifications and never collects a push notification token. Every alarm is scheduled and delivered directly by iOS's AlarmKit system, entirely on your device, whether or not Flash is open. If you allow notifications, Flash schedules one reminder each evening about your next alarm as a local notification on your device. It is built from your alarms on the device and never leaves it, and you can turn it off in Flash's Notifications screen or in iOS Settings.

Data retention and deletion

We keep your account information for as long as your account exists. You can permanently delete your account at any time from Settings → Account → Delete Account inside the app. This immediately and permanently removes your email, display name, and account identifier from our authentication provider. It does not delete alarms or sounds already saved on your device, since those were never tied to your account in the first place — you're welcome to delete those yourself from within the app at any time.

Your rights and choices

Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, or to object to or restrict how we use it. You can exercise most of these rights yourself, directly in the app:

For anything else, or if you have questions about your rights, email us at team@useflashapp.com and we'll respond within a reasonable time.

International data transfers

Firebase Authentication, which we use to sign you in, is operated by Google and may process and store your information on servers located in the United States or other countries outside your own. PostHog and RevenueCat, which receive the usage and purchase information described above, also store it on servers in the United States. By creating an account, you consent to this transfer, which is protected by Google's own security and privacy safeguards. Firebase's servers process your IP address only as a normal part of any secure internet connection, in order to sign you in — Flash itself never stores or has access to it.

California privacy rights

If you're a California resident, the California Consumer Privacy Act (CCPA) gives you the right to know what personal information we collect, to request its deletion, and to opt out of its sale. We do not sell your personal information, and never have.

European and UK users

If you're located in the European Economic Area or the United Kingdom, we process your account information based on your consent (when you choose to create an account) and our legitimate interest in keeping Flash secure and working correctly. In addition to the rights listed above, you have the right to lodge a complaint with your local data protection authority.

Children's privacy

Flash is not directed at children under 13, and we do not knowingly collect information from anyone under 13. Creating a Flash account requires acknowledging you're at least 13 years old — see "Eligibility" in our Terms of Use. If you believe a child under 13 has provided us with personal information, contact us and we'll delete it.

Security

Account information is handled by Firebase Authentication, which encrypts data in transit and at rest and is operated under Google's security practices. The one narrow exception is the small server-side function described above that sends your sign-in-link email — it processes your email address only in memory, for the moment it takes to generate and send that link, and stores nothing afterward. We don't operate a database for your personal information.

Changes to this policy

If this policy changes, we'll update the effective date above and post the revised version at this same address.

Contact us

Flash is operated by DIALED DEVELOPMENT PTY LTD. Questions about this policy or your data? Email us at team@useflashapp.com.